PRIVACY POLICY

This document outlines how your personal information is used and stored by New Generation Ski & Snowboard Limited, which trades as New Generation. This privacy notice is to let you know how entities that trade under the brand “New Generation” look after your personal information.

New Generation is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. New Generation may change this policy from time to time and will alert you of any changes.

This policy is effective from 29/3/18.

OUR PROMISE TO YOU

We promise:

  • To store your data securely
  • Never to pass it on or sell it without your consent
  • To give you the opportunity to opt out from any, or all, marketing communications at any time.

WHAT WE COLLECT AND STORE

We only store data necessary and relevant to enable us to deliver your booking, assist with your enquiry, and to improve our products and the customer experience we deliver. All the details of the data we collect and store can be seen in the table below.

HOW IT IS COLLECTED

We collect data in the following ways:

  • While you are accessing our website, using cookies
  • During the booking process, either online, over the phone, via email, or in person
  • From third parties if the booking is made through a tour operator or agent
  • When you talk to us on the phone or in person in-resort
  • During your lesson
  • In emails, text messages and in letters
  • When you complete a survey or feedback
  • If you take part in competitions

HOW IT IS USED

Relevant client data (names, ages, level information and discipline) is given to the instructor to enable them to deliver your lesson. Supplementary contact data and your buying history is available to the customer service and operations team to ensure we provide the best level of service possible and to reach you if need be regarding your lesson.

If you have chosen to receive marketing communications from us we will also use this data to provide you with information, news or offers, either by post or by email, which is relevant, interesting and useful to you. Your buying history and actions on our website, recorded via cookies, is used to ensure that we provide a personalised experience, which matches your interests and meets your needs. We will never share this with third parties unless you have specifically consented to this.

We frequently review the products we offer to ensure that they provide awesome experiences to our clients. To enable us to do this, and to ensure our prices are fair, and reflect the value we offer, we may use your client data to assist in this review process. We may also use your buying behaviour to help us understand demand and to recruit and schedule instructors accordingly.

We want to ensure that our service provision is meeting or exceeding your expectations and so we will normally contact you via email following your lesson and may contact you sporadically from time to time to ask for your feedback. Your involvement in this process is of course wholly optional.

You can read all of the ways we might use your data in more detail in the table below.

TYPE OF INFORMATION HELD DETAIL HOW IT IS USED
Personal Name and age (if supplied) or all skiers or boarders in the party To allow us to personalise any communications we have with you including pre-arrival, during your stay in-resort, or following your return home.
To ensure the lesson booked is appropriate and to enable us to pick the best instructor for you or your party.
Contact Address, telephone number and email address of the lead booker. To contact you in relation to your booking, if anything changes, or if we need to check any of the details.
Address information is also required for online payments.
To contact you from time to time with marketing communications, unless you have decided to opt out.
Ski/Board Your chosen discipline and level. To deliver an appropriate lesson.
During the product review process.
To understand demand and changes in the market, and to allow us to plan accordingly.
Transactional Your booking history, including what you booked and when. To deliver effective customer service, including contacting you to alert you of lesson availability which might be of interest to you.
To enable us to send you relevant and interesting information in marketing communications.
Locational Data collected via our website and using cookies, including the device you have used and your location. To help us understand what matters to you, and how you view content so we can ensure what we create meets those needs.
Behavioural The types of lessons you bought and the frequency of purchase. To help us during the product development process.
To help us understand demand, so we can plan accordingly.
To ensure the marketing communications we send you are relevant and interesting.
Communication All written communications we receive from you, or summaries of spoken conversations. To enable us to serve you effectively.
Consent Whether you have consented to receiving marketing communications from us, and if so, in what format. To ensure contact with you meets your requests.

HOW IT IS PROCESSED

Your data might be used as part of the product development, financial and operational planning processes. We run regular sales reports to understand the frequency and volume of purchase by resort or by product type. This enables us to provide the best service possible.

To enable us to send personalised marketing communications your data will be used as part of the segmentation or profiling process. This might include your level, the resort you skied or boarded in, what you bought, how frequently you’ve bought and how or when you bought.

MARKETING COMMUNICATIONS

Unless you have chosen to opt out from marketing communications we will contact you by email, post or over the phone from time to time with information we think might interest or help you. This might include information about relevant products, services or offers, or news which we feel might interest you. On email this is likely to be around once a month. By post or phone it may be once a year or less. You can opt out from some, or all, of these communications at any time. The option to opt out will be provided at the time of booking and in all marketing emails. You can also contact us directly by phone or by email to opt out. Regardless of whether you choose to receive marketing communications or not we will still send you a booking confirmation via email, as well as a pre-arrival email, and an email inviting you to feedback on the service you received, after your lesson. This is to ensure safe and effective service delivery.

SECURITY

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Your data is stored securely on our booking system which is hosted on Microsoft Azure Server (North Europe) in the Republic of Ireland. Only our database manager, those people who support the delivery of our lessons, and our sales and marketing team are given access to your data, with password protected logins. We never store card details. Any card information given over the phone is either input directly onto the system or destroyed after being entered. Any bookings made on paper in-resort are shredded the day of completion.

Our website has SSL (Secure Sockets Layer). This is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral.

HOW LONG IT IS STORED

We retain data as long as you remain a customer. Once you stop buying from us we will store data for up to 6 years after your last purchase, after which point it will be destroyed. If you have not bought from us, but just enquired about lessons, we will only retain your data until the end of the winter season you enquired about. Unless you opted in to marketing communications.

We only retain data necessary to enable us to serve you effectively. So if, for example, you have opted out of marketing communications from us, we will delete your contact information once your booking has been delivered.

COOKIES

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. You can read our full cookie policy here.

LINKS TO OTHER WEBSITES

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

YOUR RIGHTS

Under the upcoming changes to data protection (GDPR will come into effect on 25 May 2018) you have the right to:

  • Ask us about the data we store on you
  • Amend or update the data we store on you
  • Ask us not to process your data
  • Opt out from any marketing communications at any time
  • Ask us to delete or destroy any data we store on you

CONTACT US

If you have any questions or concerns about this data policy, or the data we store on you, you can contact us: info@skinewgen.com or +44 (0)1462 674 000.

Cookies

New Generation Ski and Snowboard School Instructor Courses (“we”, “our”, or “us”) use cookies on instructorcourses.skinewgen.com to enhance your browsing experience, analyze our website traffic, and provide a more personalized service to you. This Cookie Policy outlines the types of cookies we use, their purposes, and your rights regarding cookies.

What are cookies? Cookies are small data files that are placed on your device (computer, smartphone, or other internet-enabled devices) when you visit a website. They are used to ‘remember’ when your computer or device accesses our website.

Types of Cookies: We use the following types of cookies:

  1. Necessary Cookies: These are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website. Example: __cf_bm, __hs_initial_opt_in, _ga_BMDBPGKKNZ, _cfuvid, etc.
  2. Analytics Cookies: These allow us to recognize and count the number of visitors, and to see how visitors move around our site when they are using it. This helps us improve the way our website works. Example: _ga, __hssc, _dc_gtm_UA-47853644-1, _gid, etc.
  3. Functionality Cookies: These are used to recognize you when you return to our website. This enables us to personalize our content for you and remember your preferences. Example: test_cookie, YSC, _hjAbsoluteSessionInProgress, nitroCachedPage, etc.
  4. Advertisement Cookies: These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. Example: _fbp, VISITOR_INFO1_LIVE, personalization_id, IDE, etc.

The Cookies We Set: The table below details the individual cookies we use and the purposes for which we use them.

COOKIE NAME PROVIDER CATEGORY EXPIRY DESCRIPTION
__cf_bm zoominfo.com necessary 29 minutes Cloud flare’s bot products identify and mitigate automated traffic to protect your site from bad bots. Cloudflare places the __cf_bm cookie on End User devices that access Customer sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions.
_ga_BMDBPGKKNZ 12dsynergy.com necessary 400 days Used to persist session state
__hs_initial_opt_in skinewgen.com necessary 7 days Used to prevent always on banner display when visitors are browsing in strict mode
_ga_NTDJZSEPX4 12dsynergy.com necessary 400 days Used to persist session state
__cf_bm hubspot.com necessary 30 minutes Cloud flare’s bot products identify and mitigate automated traffic to protect your site from bad bots. Cloudflare places the __cf_bm cookie on End User devices that access Customer sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions.
_cfuvid zoominfo.com necessary session
_ga_CWGBEBMMKV skinewgen.com necessary 400 days Used to persist session state
_ga_NKT5GXT5L9 12dsynergy.com necessary 400 days Used to persist session state
__hs_opt_out skinewgen.com necessary 180 days Used by the banner to not ask visitors to accept cookies again
__cfruid hs-sites.com necessary session Used by the content network, Cloudflare, to identify trusted web traffic.
__hs_do_not_track skinewgen.com necessary 179 days Prevents the tracking code from sending any information to HubSpot
_ga_2M3GZTQ6MS shipleyenergy.com necessary 399 days Used to persist session state
test_cookie doubleclick.net functionality 14 minutes This cookie is set by DoubleClick (which is owned by Google) to determine if the website visitor’s browser supports cookies.
YSC youtube.com functionality session Registers a unique ID to keep statistics of what videos from YouTube the user has seen.
_hjAbsoluteSessionInProgress skinewgen.com functionality 29 minutes The cookie is set so Hotjar can track the beginning of the user’s journey for a total session count. It does not contain any identifiable information.
_hjFirstSeen skinewgen.com functionality 29 minutes The cookie is set so Hotjar can track the beginning of the user’s journey for a total session count. It does not contain any identifiable information.
_hjSession_3447899 skinewgen.com functionality 29 minutes A cookie that holds the current session data. This ensues that subsequent requests within the session window will be attributed to the same Hotjar session
_hjIncludedInSessionSample_3447899 skinewgen.com functionality 1 minutes A cookie that holds the current session data. This ensues that subsequent requests within the session window will be attributed to the same Hotjar session
nitroCachedPage skinewgen.com functionality session Caches pages to improve page load speed
_hjSessionUser_3447899 skinewgen.com functionality 364 days A cookie that holds the current session data. This ensues that subsequent requests within the session window will be attributed to the same Hotjar session.
_ga skinewgen.com analytics 399 days ID used to identify users
__hssc skinewgen.com analytics 29 minutes Analytics session cookie
_dc_gtm_UA-47853644-1 skinewgen.com analytics 59 seconds Used to throttle request rate.
__hssrc skinewgen.com analytics session Used to determine if a session is a new session
_gid skinewgen.com analytics 1439 minutes ID used to identify users for 24 hours after last activity
hubspotutk skinewgen.com analytics 179 days Contains visitor’s identity
__hstc skinewgen.com analytics 179 days Analytics tracking cookie
_ga_SLQPHNXPCW skinewgen.com analytics 399 days Used to persist session state
_fbp skinewgen.com advertisement 89 days Facebook analytics cookie
VISITOR_INFO1_LIVE youtube.com advertisement 179 days Tries to estimate the users’ bandwidth on pages with integrated YouTube videos.
personalization_id twitter.com advertisement 399 days Unique value with which users can be identified by Twitter. Collected information is used to be personalize Twitter services, including Twitter trends, stories, ads and suggestions.
IDE doubleclick.net advertisement 399 days This cookie is used for targeting, analyzing and optimisation of ad campaigns in DoubleClick/Google Marketing Suite
_pin_unauth skinewgen.com advertisement 364 days Registers a unique ID that identifies and recognizes the user. Is used for targeted advertising.
_gcl_au skinewgen.com advertisement 89 days Used by Google AdSense for experimenting with advertisement efficiency across websites using their services.
NID google.com advertisement 183 days This cookies is used to collect website statistics and track conversion rates and Google ad personalisation
muc_ads t.co advertisement 399 days This is a cookie that is set by twitter.com. It is used for optimizing ad relevance by collecting visitor navigation data.
_ttp tiktok.com 389 days

Your Choices Regarding Cookies: You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers’ respective websites. Please note that if you disable cookies, it may prevent you from taking full advantage of the website.

Changes to this Cookie Policy: We may update this Cookie Policy from time to time in order to reflect changes to the cookies we use or for other operational, legal, or regulatory reasons. Please revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

Contact Us: If you’ve any questions or comments about this Cookie Policy, please get in touch with us at marketing@skinewgen.com.

By continuing to browse or use our site, you agree to the use of cookies as outlined in this Cookie Policy.

LINKS TO OTHER WEBSITES

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

CONTROLLING YOUR PERSONAL INFORMATION

You may choose to restrict the collection or use of your personal information in the following ways:

  • whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
  • If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at instructorcourses@skinewgen.com

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to instructorcourses@skinewgen.com

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.