Who are we?
Established in 1998, New Generation is an award-winning ski school and one of the most successful ski instructor training centres in Europe. What started out as us helping our friends to live more exciting lives and join us in the Alps quickly evolved into a complete instructor training pathway with programmes delivered in handpicked resorts across Europe.
Our Story
In 1998 after just having qualified as Ski instructors 3 Brits and a Norwegian decided there must be a better way. They were watching the sport they love get shoehorned into a one size fits all model. Ski school was drills, skills and shouting and becoming a ski instructor was a similar experience but more expensive.
So we decided to do something different.
The idea was simple. An approach that was more friendly, open, encouraging and positive. With small groups. A passion for coaching as well as skiing. An approach that put our clients first. That focuses on their improvement and enjoyment.
We design our courses from the ground up with two main goals, to make sure you have the time of your life and to give you everything you need to become the best instructor possible if this is a career. As a ski school and not just an instructor training centre making you the best teacher possible is vital. We want you to work for us and help more people fall in love with the sport.
Our Mission
As well as helping more people fall in love with the mountain and snowsports we believe that business’ have the power to create positive change around the world if they can integrate giving into their daily activities. We recognise that we are incredibly privileged and are able to spend our lives teaching people to ski but around the world, many don’t even have access to a basic education.
3 years ago we created our one for one promise and for every hour of ski school we teach we provide 1 days worth of education for a child in India. When it comes to training new instructors every time someone books a course we place money into a fund to sponsor a student through their university course. IT does not stop there, we also run specific campaigns for dedicated products and events as well as partner with specific charities like The Happy Place Foundation.
Our Environment
You could say that we should never use ski lifts, fly around the world or even use skis as those are manufactured in factories. That would basically mean though that we stop doing everything we love and sit in a corner trying not to breathe too much. Being less and doing less is not really progression it is just slowing down. Tackling climate change is not about doing less, it is about doing more, getting more creative and being more active.
We have to create a world where travel, skiing and our equipment don’t have a negative impact on the environment.
So rather than do less and we try to seek out brands and opportunities that help us move towards a sustainable future.
Our BASI Partnership
New Generation is a BASI Business Partner, this means our courses, coaches, off-hill team and even the chalets we use are visited and inspected by BASI to make sure you guy’s get looked after. Each year we undergo random spot test designed to ensure our programmes are as good as possible.
Our Team
Our Coaches are handpicked from our teams across the Alps to Challenge and support you.
Dave Morris
BASI Level 4 & BASI Trainer
Jas bruce
BASI Level 4 & BASI Trainer
Dave Morris
BASI Level 4 & BASI Trainer
Our Ambassadors
Past students, current employees and professional athletes who believe in what we do and embody our mission.
Hugh Jolly
Anke Buchta
Giancarlo Di Santo
Our Resorts
Take a deep dive into the resorts that we call home.
