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Meet Your Mentors – 3 Valleys


The 3 Valleys is where it all began for New Generation, so it’s no surprise it remains one of our main Instructor Training areas. With training courses from BASI Level 1 to Level 3 ISIA, we need a big team of experienced mentors to keep things running smoothly.

Meet Your Mentors – 3 Valleys

BASI 1 and 2

Zoe CampbellZoe Campbell

Former BASI trainer Zoe knows exactly what it takes to get through your BASI Level 1 and 2. She has been teaching skiing for 30 years in Europe New Zealand and the USA – she also represented Britain in the 1995 demo team in Japan. Zoe is also our Resort Manager for Meribel but is finding time to help pass on her wealth of knowledge and experience to our students this season.



Sam PickupSam Pickup

Sam describes his teenage self as “an overly enthusiastic dry slope skier” heading to his local ski slope every day in his teen years to train as a ski instructor, in freestyle and to race. He was one of the youngest people to complete his BASI 1 exam and having been assessed on this by 2 of New Gen’s own – Ale Rainback and Tom Saxlund – Sam realised he could make a career of the sport and came back to the mountains to complete the rest of his qualifications as a New Gen trainee.


Sam TaylorSam Taylor

Sammy T was brought up on ski racing, before moving to America briefly to rip it up there. He started his instructing career with New Gen on the very same BASI 1 and 2 Gap course as Lewis Maclellan! After a few seasons of training and working in Verbier, he came to the 3 Valleys.



Dan WilsonDan Wilson

Dan is another great New Gen success story – having completed our BASI 1 and 2 Gap course Dan then went on to work and train with us in Verbier to finish his qualifications. Now he is back in the 3 Valleys where it all began, working for our Three Valleys ski school. A full-circle moment – training students doing the course that started his career.



Josh Madison

Josh Madison

He enrolled in the BASI Level 1 & 2 Course and never looked back. Josh went on to work and train with the Verbier Team before gaining all his qualifications to work in France. He now works full time for New Generation in the Three Valleys. Doing what he loves best – helping people love the sport as much as he does.




Dave MorrisDave Morris

Overseeing all of our programmes is Dave. Big dog Dave is one of our in house BASI Trainers. As New Gen’s Technical Director he helps to design and monitor all of our courses. Dave spends his winters teaching, coaching and assessing for BASI and his summers coaching on glaciers. In the autumn it is Eurotest time, if you are getting in the gates you will probably see Dave in Tignes where he runs training camps through his company Podium. No rest for the wicked eh Dave – it’s tough at the top!


BlakeBlake Williams 

Blake is a BASI Trainer and ski coach. He runs his own academy for people looking to race and take their technical skiing to the next level. When he isn’t putting large angles down on the piste you’ll find him dropping technical wisdom in the pub instead.